ABOUT JOYZHUANG

公司介绍

JOYZHUANG策划公关,业务范围包括品牌重塑(战略)、秀场策划执行、品牌活动发布策划执行、订货会策划执行、策展、公关、品牌代理&托管、线下实体战略发展等。服务涉及到时尚艺术、生活方式等各类不同领域,根据不同需求制定相对的品牌策略以及创意等全案合作。我们不停收集吸收实时咨询,接触未来市场,以确保团队视角广阔、具有高度的敏感性及专业能力,使团队在贴近高端品牌的同时也能理解中小企业需求。重塑国产品牌,以及推动新品牌,是团队的核心目标。

 

At JOYZHUANG Public Relation Planning, we focus on various business areas including rebranding (brand strategy planning), fashion runway planning, brand event planning, showroom / order placing meetings, exhibition planning, public relation events, brand agency, retail brand development, and etc. Our services cover diverse areas such as fashion art and style life, and we provide all round package cooperation, including brand strategies & creative ideas tailored for specific needs. The daily consultation services have empowered us to learn about the cutting edge trends, and provide future proof solutions. The sights, high sensitivity and expertise our team possess enable us to be close to high end brands, while adequately understanding the needs from small and medium enterprises (SMEs). For us, the rebranding of Chinese enterprise and their brand promotion are our relentless pursuit.

    业务范围

秀场策划执行 Fashion Runway Planning

时装周时装品牌的秀场创意策划与执行

品牌活动策划执行 Brand Event Planning

中小企业或品牌各形式活动的创意策划与执行

订货会策划执行 Showroom/Order Placing Meetings

品牌产品的发布或订货会活动的策划与执行

品牌策略 Brand Strategy Design

品牌化决策、品牌使用者决策、品牌名称决策、品牌战略决策、品牌再定位决策、品牌延伸策略、品牌更新等一系列能够产生品牌积累的企业管理与市场营销方法,包括4P与品牌识别在内的所有要素。

VI+BI设计制作 VI+BI Design & Development

产品造型、办公用品、企业环境、交通工具、服装服饰、广告媒体、招牌、包装系统、公务礼品、陈列展示以及印刷出版物等围绕品牌的设计制作

时尚大片拍摄故事场景设定 Fashion Shooting

画册拍摄排版制作、品牌宣传片、VR视频制作等创意制作

活动公关 Brand Public Relation Events

路演、巡展、动态展、新闻发布会、座谈会、论坛、晚会、客户答谢会、公司年会的策划与执行,媒体、艺人、明星、品牌资源。

品牌代理&托管 Brand Agency

品牌把部分管理职权委托给我们经营

线下实体战略发展 Retail Brand Development

品牌线下店铺的整体发展营销策略