COMPANY PROFILE

JOYZHUANG策划公关,致力于为品牌提供策划有效方案,包含策略性转型、公共关系巩固及市场活动,协助品牌提升或明确内在价值及外在效益。服务涵盖展览艺术、品牌与企业、战略转型等各类不同领域。我们不停收集吸收实时资讯,接触未来市场,以确保团队视角广阔、具有高度的敏感性及专业能力,使团队在贴近高端品牌的同时也能理解中小企业需求。有别于以往策划思维,更注重于品牌要传达给消费者的核心价值,独立为每个品牌设计最具创意并兼顾合适性的全面方案,以求长期的效益延续性。

Joyzhuang Strategic Branding & Public Relation Agency is committed to provide branding strategy, design, development, and management that are individually tailored to enterprises and brands of different natures and values. The services offered range from strategic rebranding, creative design, to art exhibition planning and coordination. Through optimizing resources to executing these marketing and public relation objectives, our mission is to help brands and enterprises to refine, express, and leverage their internal values while ultimately reinforcing brand image and increasing business performance.

We are constantly collecting and absorbing consumer and trend data to inform and cultivate our marketing sensibility and professionalism, as we aspire to meet the demand of luxury brands while acknowledging the need of small- and medium-sized enterprises (SMEs). Since our founding in 2017 , we have expanded the scope of our services to include not only the fashion and art industries but also the real estate industry, hotels, catering, and lifestyle. Embracing this more inclusive and creative way of thinking and planning, we are dedicated to deliver our clients’ distinct core values to their target consumers, designing the most comprehensive, measurable, and quantifiable objectives that would enable our clients to establish a sustainable and effective marketing presence and business model.